To deliver world-class running & walking event experiences to the Tampa Bay region, and to create a platform to develop healthy lifestyles through physical fitness.

Discover what our events

are all about:

Fun & Creative


Health & Wellness Focused

First Class Experiences

Open to All

Ability Levels


& Rewarding



Our Team


Paul Lambert


Originally from the Northeast, Paul has lived in the Tampa Bay region for more than 25 years. In his time with PwC, the Hard Rock Café, ESPN Wide World of Sports, runDisney, and the BMW Dallas Marathon he has been recognized by peers as a visionary leader within the sports tourism & hospitality industry. Paul’s core strengths of creative programming, strategic planning, maximizing talent, development of new avenues of revenue, and the pursuit of key partnerships have led to a consistent record of delivering first-class events, high guest satisfaction, record annual revenue, win-win business relationships, and long-term organizational success throughout his career.

Community, health, and wellness have played an important role in Paul’s life. As a father of two (Mike & Kelli) he coached youth sports for 20+ years and served as an active member of the Tampa YMCA in the 1990’s. In addition, he has been a strong supporter of education, serving as an adjunct professor within Sports Management for the University of Tampa, as an annual guest speaker for SMU in Dallas, and as an accomplished and award-winning MBA alumni from Temple University. Paul continues to support the sports tourism & hospitality industry today as a guest and community advocate through participation in fundraising events, industry conferences, and speaking engagements.


Mike Lambert

Director of Events

An MBA graduate from the Vinik Sport & Entertainment Management Program at USF, Mike has over 10 years of experience in the sports tourism & event industry, including roles with Big Guava Events, the Tampa Bay Sports Commission, North American Sports Group, IRONMAN, and the Rock ‘n’ Roll Marathon Series.


Throughout his career, he has leveraged his strengths of creating exceptional guest experiences, strategic planning, event programming & implementation, financial forecasting, and grassroots marketing & sales to bring numerous amateur & recreational events to life. More specifically, his key involvement in the growth of a multitude of major destination running events has established his ability to position and sell first-class experiences as a key asset to communities. Mike has a history of working together with municipalities, stakeholders, partners, and clients to develop long-term winning formulas for events to be financially successful, deliver economic impact, and create local health/wellness initiatives.

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